The Secret Support
challenge.
Shapewear still suffocates in India’s heat. Most shapewear are made out of nylon and polyester that trap heat and cause discomfort in India’s warm climate.
There are limited options for breathable shaping in ethnic or outdoor wear settings.
ideation.
Through our research, we realized that Indian women consistently prefer cotton over most fabrics. Cotton is soft on the skin, highly breathable, and naturally regulates temperature, making it ideal for India’s warm and humid climate. It absorbs moisture, reduces irritation, and provides all-day comfort that synthetics often fail to deliver.
Building on this insight, we developed a dual-layer solution: cotton as the inside layer for comfort and breathability, paired with a powermesh outer layer that delivers firm, flattering shaping without compromising on airflow. This balance allows shapewear to finally feel right for Indian women, supportive, breathable, and wearable every day.
introducing.
The Secret Support
To address the discomfort caused by nylon and polyester shapewear in India’s hot climate, we developed a dual-layer solution. The inner layer is cotton-lined, providing softness, moisture absorption, and breathability against the skin. The outer layer is a lightweight powermesh, engineered to deliver firm shaping and flattering support without trapping heat.
This combination makes shapewear truly wearable for India, breathable enough for everyday comfort, versatile for ethnic and outdoor wear, and strong enough to shape without compromise.
testimonial.
This is soooo comfortable. I could live in it!
Zivame Consumer
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