FlexAir Bra
challenge.
Most sports bras fail to provide proper bounce control during high-intensity activities like HIIT and running. And even when stronger support options exist, they often come with their own problems — heavy, bulky designs and uncomfortable closures that make them difficult to wear. This leaves women without a truly supportive and comfortable solution for demanding workouts.
ideation.
We recognized that different activities place different demands on the body. High-impact sports like running and HIIT create maximum breast movement and call for strong bounce control, while medium-impact workouts such as cycling, dance, or gym training require a balance of comfort and flexibility. A single approach doesn’t work, sports bras need to adapt to the level of activity, providing women with the right mix of support, confidence, and freedom of movement.
introducing.
FlexAir Bra
The sports bra solution was designed to combine high performance with uncompromised comfort. A smooth, seam-free bonded neckline and edges reduce friction and digging, ensuring long-lasting wear during intense activity. Strategically placed gel lifting panels and shaping cups provide targeted lift, stability, and bounce control without adding bulk. Using a strong, recovery-driven fabric, the bra minimizes movement during running, HIIT, and other vigorous sports while staying lightweight and breathable, giving women the support, confidence, and freedom they need.
